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Posted by Darlene on January 9, 2020 at 10:30 am I use affiliate links in some of my posts. I may earn a commission if you use my links. Full disclosure.
In this series, I show you stats for some of my videos so you can see how youtube works for content creators. Please remember, I am a very small youtuber compared to what is out there and my growth has been very slow. But I don’t give up! I just keep going and make changes along the way. Hopefully sharing my stats can help other content creators by showing them what they might be able to expect over the life of their channel. I will be sharing videos that performed well and videos that fell flat. I hope you enjoy this series!
MISSING DATA SO I’M SWITCHING GEARS – Youtube has a glitch (see graph below). The stats are currently completely missing for a 1.5 year period, January, 2017 through June 2018 (that blue rectangle in the graph). It makes no sense for me to analyze videos that were up and running during that period since I don’t know if the reporting is correct. Therefore, I’m putting a hold on the Crumb Quilt Adventure Stats until the glitch fixed. As soon as the data returns, I will finish the stats for that series. Until then, I will stick to videos that were uploaded after June 2018.
MY RED HOT VIDEO!!!
I mentioned before that one of my new videos has performed better than any other new video I have uploaded. That does not mean it is the highest earning video, at least not yet. But it has earned the most in the first month than any other video earned in its first month. It came out of the gate strong!
Video we are exploring in this post:
How I Turn Narrow Fabric Scraps Into New Fabric
Video was uploaded on: December 10, 2019
Date of this blog post: 1/9/20 (at the time of this post, the video is one month old)
Views: 237,410
Watch time: 41,416 hours
Total earnings: $1495.22
Earnings for the past 90 days: It’s not 90 days old yet, but it earned an average of almost $50 per day for the first 30 days.
What does this mean?
It pretty much means youtube promoted the shit out of that video! I see that 82% of my views came from those who watched that video because youtube put it in their suggested videos list. That video alone was responsible for getting me a net gain of 3,787 new subscribers.
As for the earnings, the video was uploaded near the end of the month. Better than that, it was at the end of the year! Some advertisers still had leftover budgets to spend so my video got higher paying ads that usual.
Now it is January and ad budgets have changed. Youtube even posted a note inside the analytics reminding me (and I assume all content creators) that earnings can be down for Jan due to the new advertising budgets.
Looking at the graph below, I see that the earnings peaked during the very last week of December (click image to enlarge). That makes total sense. Advertisers were using up the very last of their budgets.
If you are a monetized youtuber but you are still fairly new to all this, don’t ever be worried or shocked by a big drop in earnings. It happens. It does not mean your videos suddenly suck. It can simply be a matter of what kind of ads you are currently getting. Higher paying advertisers might have depleted their budgets so google will give you lower paying ads.
With that said, it is a very good idea to check your analytics to see which of your videos are earning the highest CPM (cost per thousand, also called cost per mille). To check your CPM in the new youtube studio, go to Revenue, then click See More under Ad Types, then use the drop down and select CPM (this is if you are on a computer, no clue how to find that info on a phone).
I see that I get higher paying ads for my quilt type tutorials than I do on fabric unboxings. Does that mean I need to stop the unboxings? No! I still need those for variety and also just to give me some general chat time (which I usually end up regretting, like in this video).
The other interesting thing (at least to me, you are probably snoring by now), is that my audience retention is low for my Narrow Fabric Scraps video. It’s only 32.9%. Viewers are only watching an average of 10 minutes of that video. The good news is that once there is the initial drop off, I still have quite a few who watched the entire video. It was a long video, about 30 minutes, so that still gave me a high watch time. Youtube likes lots of watch time so that can also help creators get higher paying ads.
There is no one thing that determines which videos perform well. It’s a mix of content, timing and advertising dollars. Some planning is good, but it’s always a good idea to record content you enjoy and that you also feel is worth your time.
I have given up many videos that I enjoyed recording simply because my time is better spent on videos that have a better chance of earning more. I put a lot of time into recording, edting, uploading and promoting. I’m trying to use my limited time wisely. For now. Who knows what I’ll be doing down the road.
If you like this series, please subscribe to this blog then check your email to verify. You’ll get one email per day with all my blog posts. You can also join my Peanut Gallery group. Thanks!
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Posted by Darlene on January 6, 2020 at 10:32 am I use affiliate links in some of my posts. I may earn a commission if you use my links. Full disclosure.
In this series, I show you stats for some of my videos so you can see how youtube works for content creators. Please remember, I am a very small youtuber compared to what is out there and my growth has been very slow. But I don’t give up! I just keep going and make changes along the way. Hopefully sharing my stats can help other content creators by showing them what they might be able to expect over the life of their channel. I will be sharing videos that performed well and videos that fell flat. I hope you enjoy this series!
Playlist for this video series: Crumb Quilt Adventure
Previous stats for this series: Post 1 – Post 2 – Post 3
Videos we are exploring in this post:
Crumb Quilting Adventure – Sewing Vlog – I Make Mistakes | Ep. 7
Crumb Quilting Adventure – Making an Odd Shaped Block Square | Ep. 8
Crumb Quilting Quick Tip #1 – How to Quickly Finish a Block and Save the Scraps
Crumb Quilting Adventure – Recap for Those Struggling with Their Crumbs | Ep. 9
Video was uploaded on:
Episode 7 – Aug 25, 2017
Episode 8 – Aug 26, 2017
Quick Tip – Aug 27, 2017
Episode 9 – Aug 28, 2017
Date of this blog post: 1/6/20
Videos are over 2 years old at the time of this post. All stats are up to the date of this post.
Views:
Episode 7 – 35,263
Episode 8 – 35,913
Quick Tip – 28,621
Episode 9 – 30,782
Watch time:
Episode 7 – 4.3K hours
Episode 8 – 5.3K hours
Quick Tip – 1.5K hours
Episode 9 – 2.4K hours
Total earnings:
Episode 7 – $118.01
Episode 8 – $106.71
Quick Tip – $84.83
Episode 9 – $36.13
Earnings for the past 90 days:
Episode 7 – $15.91 (currently earning 17.7¢ per day)
Episode 8 – $8.52 (currently earning 9.5¢ per day)
Quick Tip – $10.87 (currently earning 12¢ per day)
Episode 9 – $10.06 (currently earning 11.1¢ per day)
What does this mean?
It’s hard to know what this means because youtube is suddenly having a reporting issue for January, 2017 through June 2018. Yes, a 1½ year analytics glitch (see graph below).
It says reporting can be incorrect for that period and they are working on a fix. So those horrible views, watch time and earnings might be higher than the numbers I showed you. I hope! I have no clue when this will be fixed, so I’m going with what I currently see inside my analytics.
I do know that people were not watching as much this late into the series. I remember my heart was sinking because my old subscribers were leaving like crazy. I got lots of hate for the crumb quilt adventure. I was pumping out a crumb quilt video almost every day and I was not uploading any of the funny stuff my subscribers were used to at that time. The pissed off subbies were very vocal about it.
Yes, I gained lots of new subbies with this crumb quilt series. I thought, oh, cool! But then many of them hated me when I stopped sewing and went back to the funny stuff. In other words, subscribers only love you if you grant their every wish. There is no way I can always do that. I’m not a fucking genie.
Since analytics are down for that period, I can’t see how many subs I gained and lost. I will double check the numbers if/when that mega glitch get fixed.
With all that said, the numbers above for the current 90 day earnings are correct. That’s very sad. lol And I see I tucked a “quick tip #1” video in that series. I guess that was part of my never ending quest to create quick videos. There was no quick tip #2.
I hope I can wrap up this series next time with actual numbers! I want very much to do stats for the entire series at the end, but I’d really love for the numbers to be correct, you know what I mean, jelly bean? How totally unfortunate that the analytics are messed up. A year and a half of missing data. That’s quite the mess!
See that blue rectangle? That’s the year and a half that is missing.
At least I already got paid for all that. lol
If you like this series, please subscribe to this blog then check your email to verify. You’ll get one email per day with all my blog posts. You can also join my Peanut Gallery group. Thanks!
BE COOL -> Subscribe to my Youtube channel
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Posted by Darlene on January 1, 2020 at 9:20 pm I use affiliate links in some of my posts. I may earn a commission if you use my links. Full disclosure.
In this series, I show you stats for some of my videos so you can see how youtube works for content creators. Please remember, I am a very small youtuber compared to what is out there and my growth has been very slow. But I don’t give up! I just keep going and make changes along the way. Hopefully sharing my stats can help other content creators by showing them what they might be able to expect over the life of their channel. I will be sharing videos that performed well and videos that fell flat. I hope you enjoy this series!
This Crumb Quilt Adventure was very exciting to me waaaaaaay back when I was recording it. It was the first time that I had videos getting lots of views as soon as I uploaded them. But I’m discovering that the earnings are not what I expected. So I’m going to speed up this particular series so I can move on to other videos that I’m curious about. I’ll do 4 episodes in this post then maybe I’ll wrap it up in two more posts.
Playlist for this series: Crumb Quilt Adventure
Videos we are exploring:
Crumb Quilting Adventure – Making More Crumb Quilt Blocks | Ep. 3
Crumb Quilting Adventure – More Strip Sets and Chain Piecing | Ep. 4
Crumb Quilting Adventure – New Piecing Technique plus Digital Quilt | Ep. 5
Crumb Quilting Adventure – New Piecing Technique – Easy Tiny Wonky Blocks | Ep. 6
Video was uploaded on:
Episode 3 – Aug 20, 2017
Episode 4 – Aug 22, 2017
Episode 5 – Aug 23, 2017
Episode 6 – Aug 24, 2017
Date of this post: 1/1/20
Videos are over 2 years old at the time of this post. All stats are up to the date of this post.
Views:
Episode 3 – 51,319
Episode 4 – 47,869
Episode 5 – 66,782
Episode 6 – 60,835
Watch time:
Episode 3 – 6.1K hours
Episode 4 – 9.4K hours
Episode 5 – 9.6K hours
Episode 6 – 7.7K hours
Total earnings:
Episode 3 – $172.33
Episode 4 – $154.18
Episode 5 – $228.30
Episode 6 – $207.83
Earnings for the past 90 days:
Episode 3 – $17.47 (currently earning 19.4¢ per day)
Episode 4 – $15.86 (currently earning 17.6¢ per day)
Episode 5 – $23.17 (currently earning 25.7¢ per day)
Episode 6 – $31.97 (currently earning 35.5¢ per day)
What does this mean?
This is flat out depressing. lol And I can’t believe I was uploading almost daily. I must have been spending all my time sewing, recording, swearing (but probably not on camera back then) and editing. I also can’t believe that I thought this series was a big success for me. It was in some ways. It was my first big series, at least it felt very big for me at the time. But it has not been a financial success. At least not the first 6 episodes. There are 6 more episodes to study, but I’m not very hopeful for those either.
I’ll be back with Episodes 7, 8 and 9 soon! If you want to see the stats for the previous videos, click this tag then scroll down to see the previous posts.
If you like this series, please subscribe to this blog then check your email to verify. You’ll get one email per day with all my blog posts. You can also join my Peanut Gallery group. Thanks!
BE COOL -> Subscribe to my Youtube channel
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Posted by Darlene on December 29, 2019 at 12:55 pm I use affiliate links in some of my posts. I may earn a commission if you use my links. Full disclosure.
In this series, I show you stats for some of my videos so you can see how youtube works for content creators. Please remember, I am a very small youtuber compared to what is out there and my growth has been very slow. But I don’t give up! I just keep going and make changes along the way. Hopefully sharing my stats can help other content creators to know what they might be able to expect over the life of their channel. I will be sharing videos that performed well and videos that fell flat. I hope you enjoy this series!
Video we are exploring: Crumb Quilting Adventure – Making My First 6×6 Crumb Quilt Block | Ep. 2
Video was uploaded on: August 18, 2017
Date of this post: 12/29/19.
Video is over 2 years old at the time of this post. All stats are up to the date of this post.
Views: 78,268
Watch time: 10.9K hours
Total earnings: $270.72
Earnings for the past 90 days: $27.24 (currently earning about 30¢ per day).
What does this mean?
This episode earned even less than Episode 1. This one stinks too. Mega stinks. lol Again, I did not have as many subscribers then as I do now, but I’m pretty sure I had other videos back then, or even before, that earned more. It will be fun to go through more of the old ones to see how they compare.
When I’m done with the stats for this series, I will have an updated list so we can easily compare all the crumb quilt episodes to see which one performed the best.
And in case you are wondering, no, I do not watch my old videos. I’m sometimes forced to watch part of one because I want to mention it in a current video and I want to be sure I’m linking to the correct one. But for this series, I don’t plan on watching any of the videos I’m doing stats on. No time for that. No desire either. lol
I’ll be back with the stats on Episode 3 of the Crumb Quilt Adventure soon!
If you like this series, please subscribe to this blog then check your email to verify. You’ll get one email per day with all my blog posts. You can also join my Peanut Gallery group. Thanks!
BE COOL -> Subscribe to my Youtube channel
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Posted by Darlene on December 24, 2019 at 3:51 pm I use affiliate links in some of my posts. I may earn a commission if you use my links. Full disclosure.
In this series, I will show you stats for some of my videos so you can see how youtube works for content creators. Please remember, I am a very small youtuber compared to what is out there and my growth has been very slow. But I don’t give up! I just keep going and make changes along the way. Looking at my stats will be good for me. I need to see what is working and what is not working. Hopefully, it can help other content creators to know what they might be able to expect over the life of their channel. I will be sharing videos that performed well and videos that fell flat. I hope you enjoy this series!
Video we are exploring: Crumb Quilting Adventure – How to Start Piecing the Blocks | Ep. 1
Video was uploaded on: August 17, 2017
Date of this post: 12/24/19.
Video is over 2 years old at the time of this post. All stats are up to the date of this post.
Views: 131,828
Watch time: 24.9K hours
Total earnings: $498.15
Earnings for the past 90 days: $56.27 (currently earning about 63¢ per day).
What does this mean?
Bottom line, the earnings absolutely stink. I’ll be curious to see how the other videos in this series performed. Don’t get me wrong, almost $500 is nice, but I really expected it to be more especially since the video is over 2 years old and since it is the start of the series. I’m thinking it was the most watched in the series? Maybe not! We’ll know when I do the stats for the other episodes.
The most this video ever earned in one day was $11.61. That was on day 4. It earned $152.63 for the first 3 months then it pretty much flatlined to under $1 per day. I see a teeny tiny spike over the past 3 months, but not much. No major spikes at all for this video. That means that youtube never put it out there as a suggested video. When youtube promotes a video later, there is always a spike in earnings. I will show you examples of that on some of my other videos.
I’m very curious to see if any of the videos in the crumb quilt series did better than this! I’m sure I was thrilled back then to earn a whole $11.61 in one day on just one video. But I had 22.6K subbies at that time, so that’s still kind of pathetic. lol. Just the same, seems like that video should have earned more in over 2 years. Much more!
Let’s compare to one of my recent videos. How I Turn Narrow Fabric Scraps Into New Fabric was uploaded on Dec 10, 2019, just 2 weeks ago. At the time of this post, it has 111,406 views and has already earned $553.92. Holy shit! I’m positive no other video of mine has earned even close to that much in such a short amount of time. It’s breaking all kinds of records for me. I’ll be keeping an eye on this one and will do stats on it after it settles a bit.
I’ll be back with the stats on Episode 2 of the Crumb Quilt Adventure soon!
If you like this series, please subscribe to this blog then check your email to verify. You’ll get one email per day with all my blog posts. You can also join my Peanut Gallery group. Thanks!
BE COOL -> Subscribe to my Youtube channel
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Posted by Darlene on December 19, 2019 at 1:16 pm I use affiliate links in some of my posts. I may earn a commission if you use my links. Full disclosure.
Once upon a time, I went on a Crumb Quilt Adventure and I forced everyone to go along for the ride.
That series was a turning point for me. It’s when I learned that subscribers leave, in a very angry way, when a content creator changes their tune and does something different.
I’m sure I had other series before I started slapping scraps of fabric together, but nothing that took off for me like the crumb quilt adventure. I was getting lots of views and I wanted to ride that wave. So I did.
My first episode was uploaded on August 17, 2017. My final episode was uploaded on September 3, 2017. I uploaded 12 episodes in just 18 days. Overkill? Yes. I was losing subscribers like crazy.
I have no regrets.
Devoted subbies, who often claimed they loved me and would watch anything I uploaded (one said he’d even watch me stare at a wall), were flying out the door. They didn’t mean what they said. lol
Thankfully, I gained new subbies so my overall numbers were still climbing. But it still stung to lose so many subscribers, many who had been with me for a long time.
Then another thing happened. When the crumb quilt adventure was over, those who hopped on board for that series started leaving. Made sense. They wanted quilting videos. They didn’t want to watch me hold up shampoo at walmart.
Lesson learned. People come, people go. I can never change that.
Another lesson learned. Don’t ever get attached to your audience. Just. Don’t.
All audiences are temporary. Even if you are successful with your channel and never change a thing, they will leave. Everyone gets sick of stuff. Everyone. Audiences get sick of watching certain kinds of videos just like I get sick of creating certain kinds of videos.
I’m going through another youtube change now. I thought I’d never get sick of car vlogs. Never. But I finally did. Big time. So I’m back to sewing. And I’m currently very happy with my decision even though many are leaving again.
Buh bye to the old!
And hello to the new!
I’ve been self-employed long enough to know that I will always survive the scary changes I make. Not only will I survive, but I’ll come out better on the other side. I’m very anxious to find out what I do when I get sick of sewing again. Because get sick of it, I will. It’s inevitable.
One day I’ll get sick of selling fabric too. I did this whole fabric gig about 15 years ago. Sold for quite a while. Then got sick of it. I expect the same with this run too.
What comes after that? Shoe dances return? Haircuts come back? I simply don’t know! I would love for my next adventure to be something new, something I’ve never done online before. Teaching math? Teaching French? I could do that! I was one hell of a tutor for both those subjects in college. Loved that job.
Bottom line is I never know what I’ll do next. I only know I will succeed. I have proven that over and over again.
Since I have over 2000 videos on various channels, I thought it would be fun to start a blog series about my videos. After all, I was a full-time blogger at one point and I want to get back to blogging, just because I can!
I used to share my youtube stats during a 2 year video series. I uploaded videos twice per month and fully disclosed all kinds of stats including my earnings. I did it as a way to hopefully help encourage others who might want to start a channel, or who had started channels that were not growing.
I quit doing that series back in March of 2008 because I got sick of it. That move pissed off some very devoted fans of that series. I showed them the door.
I’d like to start up my youtube stats again, but on my blog this time around, just to see if I can increase my blog views. And I will just have fun with it. There won’t be any certain format I follow. I’ll just pick videos and share stats. And hopefully I can help encourage others to not give up on their channels.
I’ll tell you all kinds of things about my videos, including how much they earn. It might be interesting. It might not. As long as I enjoy it, that’s all I care about. Some will unsubscribe from my blog because of this series. Others will join. Good bye. Hello.
I will start dissecting my Crumb Quilt Adventure very soon! I’ll tell you all the details, one episode at a time. I will also point out videos that have been very successful for me and videos I had high hopes for that completely flopped.
What a cool way for me to bring some of my old videos to life! I feel bad that I have so much content out there and I just ignore it. Every single video I ever recorded, good or bad, played a major part in my journey. It’s time to look back and see where I came from and share what I’ve learned along the way.
If you think you might like this series, please subscribe to this blog then check your email to verify. You’ll get one email per day with all my blog posts.
Be back soon with stats on Crumb Quilt Adventure Episode 1. So excited to see how much, or how little, I earned with that series!
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