SavingStar Raises $9 Million in Bid to Replace Paper Coupons

from adage.com

Digital-coupon player SavingStar has raised $9 million in Series C financing less than a year after its launch as it looks to build on its lead in the still-small effort to replace paper coupons…

SavingStar lets consumers load brand discount offers from its website to their shopper cards and redeem them instantly at checkout. So far, 150 brands have run offers on the service. Brands from PepsiCo and Kellogg Co. also have used the “One or Many” program, through which shoppers sign up using SavingStar.com or Facebook brand pages to get high-value rewards for multiple purchases.

For example, a current Kellogg offer ending March 21 gives shoppers $5 back when they spend $20 on Special K products over a month. Those rewards are deposited into users’ SavingStar accounts and can be transferred to their bank or PayPal accounts, converted to an Amazon gift card or donated to conservation program American Forests. Read more…

Source: http://adage.com/article/digital/savingstar-raises-9-million-replace-paper-coupons/233161/

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